华夏星文旅品牌简介
·品牌释义
China Star 华夏星 —— 当“华夏”遇见“星”，这不是简单相加，而是品牌基因的创新重构。以“华夏”为根，彰显中国底色；用“星”为翼，拥抱国际视野。“中国星·国际范”，是品牌宣言，亦是发展方向。
·业务布局
China Star 华夏星文旅作为全国性文旅品牌，聚焦文旅核心领域，推进产业品牌化与集团化发展。业务覆盖：旅游服务、酒店投资与管理、旅游交通、城市文旅IP开发、品牌创意等。
·发展愿景
我们都有成为明星的梦想。China Star 华夏星 以“自信、探索、进取”为品牌内核，探索中国服务品牌的“星”可能，致力于成为中国文旅可信赖的“星”主张。
—— 合作与交流 ——
·运营公司：华夏之星（北京）品牌管理有限公司
·联络邮箱： STAR@CSCTG.COM
·联络地址：北京市海淀区北四环西路9号21层；秦皇岛市北戴河华贸喜来登酒店（运营中心）
English version.
Profile of China Star
· Brand Definition：China Star — When “China” meets “Star”, it is not a simple combination, but an innovative restructuring of brand genes. Rooted in Chinese heritage, it embodies authentic Chinese identity; taking Star as its wings, it embraces a global vision. “A Chinese Star with Global Flair” stands as our brand manifesto and strategic direction.
· Business Scope：As a nationwide cultural tourism brand, China Star advances branded industrial development and group conglomeration across core cultural tourism segments. Our portfolio includes travel services, hotel investment & management, tourist transportation, urban cultural tourism IP development, brand creative planning, and other related businesses.
· Development Vision：Everyone dreams of shining brightly. Anchored in the brand ethos of Confidence, Exploration, and Ambition, China Star unlocks stellar potential for Chinese service brands, aiming to emerge as a trusted stellar benchmark within China’s cultural tourism sector.
从国家叙事到产业实践，文化自信正重塑中国的品牌逻辑，在文旅融合迈向“品牌赋能、价值深耕”的关键节点，我们谨以“华夏星·China Star”品牌为战略支点，诚邀您共探中国服务品牌的“星”可能。
我们坚信，中国品质文旅的高质量发展，应坚定不移走“中国特色兼具国际化表达”道路。“华夏星·China Star期待与您携手，在文旅产业的星辰大海中，共同书写“星”篇章！
·From national narrative to industrial practice, cultural confidence is reshaping China's branding logic. At this pivotal moment when integrated cultural tourism evolves toward brand empowerment and in-depth value cultivation, we take Huaxia Star · China Star as our strategic anchor and sincerely invite you to join us in exploring the "stellar" possibilities of Chinese service brands.
·We firmly believe that the high-quality development of premium Chinese cultural tourism must unswervingly follow a path that combines Chinese characteristics with international expression. Huaxia Star · China Star looks forward to working with you to write a new "star" chapter amid the vast, starry ocean of the cultural tourism industry.
